There are myriad reasons why women might choose to wear makeup, and one prominent factor is the pervasive dissatisfaction with their appearance that many experience. Body image concerns have become alarmingly prevalent in modern society, fueled by unrealistic portrayals of beauty in media and advertising. The take-home message from the research seems to be that, for better or worse, our attractiveness is largely determined by our natural appearance.

Many female performers still hesitate to fully embrace their natural aging process. While they may choose to forego certain cosmetic enhancements, they often still opt to maintain their hair color, resisting the notion of joining the gray-pride cohort.