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Dry Shampoo Showdown: amika vs. AROMATICA

Most people should wash their hair every 2–3 days, though this frequency can vary significantly based on individual hair type, texture, and scalp oiliness. For instance, individuals with fine or oily hair may find that their locks require daily washing to maintain a fresh appearance and avoid the greasy look that can develop quickly. On the other hand, those with thick, curly, or dry hair often thrive on a washing schedule of every 4–7 days. This is primarily because thicker and curlier hair types tend to be drier, as the natural oils produced by the scalp have a harder time traveling down the hair shaft. Additionally, if your hair has been damaged by heat styling, chemical treatments, or environmental factors, washing it less frequently can help retain moisture and promote overall hair health, preventing further damage caused by excessive cleansing.


If you want to make your hair look fresh and not weighted down in between washes, dry shampoo may be the answer for you. Dry shampoo is a convenient product available in either spray or powder form that absorbs excess oil and odor from the scalp, effectively refreshing hair without the need for water. This innovative solution not only helps to extend the time between washes but also prevents potential damage associated with frequent washing and heat styling. Popular options on the market include amika perk up, Living Proof, and budget-friendly Dove, which are available in various forms, including aerosol and powder, catering to different hair colors and types. By using dry shampoo, you can maintain a clean look and feel while also adding volume and texture to your hair.


I recently had the opportunity to try the recommended leading brand, amika, alongside a new Korean version known as AROMATICA Rosemary Dry Shampoo Powder. How did they stack up against each other? Well, read on to find out more about my experiences with both products and how they performed.


First, let’s discuss amika, which retails for $29 for a 5.3 oz can. This product has made a notable change in its formulation by incorporating rice starch as its main ingredient, replacing the traditional aluminum starch. Rice starch is known for its ability to restore hair’s volume and provide a lightweight finish. In contrast, Aluminum Starch Octenylsuccinate is a modified starch frequently used in cosmetics for its absorbent properties, anti-caking capabilities, and viscosity control, resulting in a matte, velvety, and dry finish. It is commonly found in dry shampoos, foundations, and creams, effectively reducing grease and oiliness. While it is generally considered safe for skin use up to 30%, the shift to rice starch in amika's formula aims to enhance the overall experience for users.


Amika boasts a pleasant scent that is refreshing without being too overpowering, making it suitable for daily use. However, I encountered some challenges with the spray bottle's functionality. The nozzle seemed to dispense too much product, even when I followed the recommendation to hold the can 6-10 inches away from my scalp. This resulted in a white residue that lingered in my hair after spraying. The instructions suggest leaving the product on for a few seconds and then massaging it into the roots before brushing it out. Unfortunately, my brush ended up coated with the same white residue, which I found unappealing. Fortunately, as a blonde, the residue was less noticeable on my hair compared to how it might have appeared on someone with darker hair.


While the amika dry shampoo did leave my hair looking fresher and cleaner, I noticed that it made my hair feel a bit dry. Frequent and excessive use of dry shampoos can lead to scalp buildup, which may cause irritation or clogged hair follicles over time. Dermatologists generally recommend limiting the use of dry shampoos to only 1–2 days a week to avoid these potential issues and to maintain a healthy scalp.



Now, moving on to the AROMATICA Rosemary Dry Shampoo Powder, which retails for $24 on Olive and Young. Unlike the white powder residue found in amika, AROMATICA features a peach powder that matches skin tones more effectively, making it a more appealing option for those concerned about visible residue. The powder did not transfer onto my brush in the same way that the amika product did, which was a significant plus. AROMATICA's formulation includes cotton seed extract, corn starch, and rice starch, along with beneficial ingredients such as rosemary leaf extract, rosemary leaf oil, biotin, panthenol, and argan oil. The presence of these nourishing components suggests that this product not only absorbs oil but also contributes positively to the health of the hair and scalp.


One of the standout features of AROMATICA is its convenient packaging, which comes with a powder puff applicator. This design makes it easy to target specific areas that may need a touch-up. The bottle is compact enough to pack along when traveling, especially after long flights when washing your hair may not be an option. However, a downside I encountered was that it dispenses a bit too much powder, which tends to linger even after brushing. While it effectively zaps oil and adds volume with a light rosemary scent, I found that it left my scalp feeling itchy and dry, even with infrequent use.


In conclusion, both products have their pros and cons, and each may cater to different preferences and needs. While I feel that the amika spray is more economical despite its higher price point, the choice ultimately depends on individual hair types and personal preferences. Whether you opt for amika or AROMATICA, understanding how to use dry shampoo effectively can enhance your hair care routine and keep your locks looking fresh and voluminous between washes.


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